Choosing Hardwood Flooring

Natural Wood Flooring - Exceptional Quality and Design

A Lifetime Investment that adds timeless beauty to your home The most versatile floor covering there is, natural wood goes with contemporary and traditional and everything in between. Designers rated natural materials as superior in elegance, prestige, style, maintenance, and durability.

What are the current trends in hardwood flooring?

Hardwood and exotic imported woods are the hottest materials in flooring today. Oak in both white and red is still the most popular of the flooring species. For new construction and floor renovation traditional favorites like birch, maple, cherry and walnut are frequently used. For these customary hardwood floors, many consumers now want wider planks than the traditional 2" or 2 1/2" wide planks to achieve an irregular, casual look. In addition to standards such as oak, exotic cousins are quickly coming to the forefront of the hardwood scene. Some of the atypical varieties gaining popularity right now are Brazilian Cherry, Cork, and Bamboo.

Technically a grass, bamboo is considered a wood due to its hardness. It has become very popular with "greenies" due to its rapid regrowth. Often grown just for flooring and furniture, bamboo is an easily and quickly renewable resource. In the past flooring options such as bamboo were primarily used by interior designers and architects for its visual appeal. As more homeowners seek to create healthy homes that minimize impact on the environment, the use of natural and recycled woods continues to grow. Environmentally conscious buyers like that natural woods such as bamboo can be easily replenished without depleting our natural resources. Practical patrons like the fact that it's as hard as red oak, and harder than cherry and walnut. Design conscious customers enjoy its exotic and versatile style.

Why Choose Wood Flooring?


Wood floors add value to your residence at resale time, not to mention it is a lifetime product. They increase in value as your home does. Hardwood floor products are one of the most sought after hard surface flooring in remolding and new home construction.

Easy to Maintain

Routine maintenance is a little more than simple sweeping and vacuuming, always making sure your hardwood floors are protected from moisture and heavy wear which creates scratches. Preventive maintenance like area rugs, floor protectors (on ALL furniture on your hardwood floors), and routine maintenance with proper hardwood floor cleaner should always be exercised.

Ecologically Sound

Wood floors come from a natural resource that is sustainable. Long gone are the days when timber was cut down with little thought for the long term consequences on the nation's forests. Today most timber is cut from forests that are carefully managed to ensure continued resources in the future. In fact, according to U.S. Forest Service statistics, almost twice as much hardwood timber Is added every year through new growth as is harvested. Additionally, there is more standing hardwood timber today than there was 50 years ago.


The Environmental Protection Agency has said that indoor air quality is one of our top health threats. Installed in the home or elsewhere, wood floors help contribute to a healthy living environment. Hard surface flooring such as hardwood floors does not rap or harbor dust mites or molds. That creates better air quality for all inhabitants, but especially for the estimated 35 million Americans who suffer from allergies. The hard surface of wood floors also helps avoid artificial substances such as pesticides that can accumulate on some floor coverings.

Selection and Variety

With today's technologically advanced manufacturing, stains and finishes, hardwood floors come in many sizes, styles, colors, finishes and species. These many choices can compliment any home or office with style and a beautiful product that last a lifetime.